Product Improvement: PayTM Gold

A case study on how can we improve ‘PayTM Gold’-An online platform for digital gold purchase. Currently, the Users are not aware of the market prices. Digital gold being a new entry in the Indian market, PayTM Gold lacks proper engagement and suffers from poor reviews in Play/App Store.

Introduction

Problem Statement

User Persona

User Journey

Improvement 1-Social Proof with Reviews

Feature 1- Display the gold market prices

Feature 2-Savings Calculator Tool

Key Metrics

The End :)

The learning on the basis of the feedback are-

1. Understand the problem-Use 5 Whys to understand the crux of the problem which involves both major stakeholders-Product and User
2. Do appropriate research-As there was lack of problem understanding from my side, the research was also diverted in such case. Proper research could’ve helped in better understanding of the problem

Thanks for reading so far!