A case study on how can we improve ‘PayTM Gold’-An online platform for digital gold purchase. Currently, the Users are not aware of the market prices. Digital gold being a new entry in the Indian market, PayTM Gold lacks proper engagement and suffers from poor reviews in Play/App Store.

Introduction

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Shuvam Jaiswal

Shuvam Jaiswal

Exploratory learner-Product, Growth, Strategy, Marketing